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Visibility is the percentage of answers that mention the brand. An answer counts once when the brand is named at least once. Repeating the name in that answer does not raise the percentage. An answer that was scored and did not name the brand counts as not mentioned. The dashboard value is the average of daily visibility over the last 7 UTC days. The trend is that average minus the average of the previous 7 days, in percentage points. Higher is better. A scanned day with no mentions is 0%. That is a real result. A brand that has not been scanned yet has no visibility number.
Several brands can be named in one answer, so the visibility percentages in the table do not add up to 100%. Share of voice is the metric that splits mentions across tracked brands.