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The dashboard tracks four numbers for your brand and each competitor. The chart has a tab for each metric. The brand table is sorted by visibility and shows the trend next to each value.

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Visibility and share of voice

Both start from mentions, and they answer different questions. Visibility is how often answers name the brand: mentioned answers divided by answers scored for that brand. One answer can name several brands, so visibility percentages do not add up to 100%. Share of voice splits the mentions among the brands you track. On a day when someone was mentioned, those brands share 100%.

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Two windows

Dashboard numbers average the last 7 UTC days and compare them with the previous 7 days. On Prompts, visibility, sentiment, and position compare the latest completed run with the run before it, for your brand. Competitors are on the dashboard, not in that prompt row.